Lego has partnered with companies like GameStop and Epic Games in spreading the word about its children’s rights programs. It’ starts by bringing children to the table and listening to their voices.” Carolina Giuga and David Tedesco accept industry leadership award at Games for Change. “But the reality is that we try to incorporate children as creators of our products in helping us design them. “We say that children are role models, and that sounds a little cliche,” Giuga said. It has also emphasized privacy and safety for children, and these efforts extend through all core functions of the company.
That year, the company launched the industry’s first digital child safety policy for children interacting with any of Lego’s digital products. Lego launched its first video game in 1995 and it has had a phenomenal string of hits over the years thanks to the family-friendly gameplay and sense of humor in its titles.īack in 2015, Lego started working with the United Nations’ UNICEF division to help improve children’s rights around the world. And I think that this recognition from Games for Change is incredibly important for us.” Origins You can drive on land or sea in Lego 2K Drive. “Honestly, I represent a large team at Lego that is focused on children’s rights, safety and wellbeing.
“It’s a true honor,” Giuga said in an interview.
“And hopefully this will drive more interest and activity in games and interactive media content for social good.” “We wanted to acknowledge these companies because of the amazing work that they do, but also to offer inspiration to the larger community to see what’s possible,” Pollack said. Starting more than four years ago, the organization saw more and more triple-A studios and large game companies getting involved in the Games for Change community either directly or just initiating their own projects that align with the values of Games for Change. Lego tells kids how to protect themselves online.
The thoughtful integration of these programs and elements into their brand establishes The LEGO Group as an exemplary industry leader, Pollack said. Those efforts include ensuring online safety, fostering creativity, instigating collaboration, and creating responsible digital citizenship through partnerships with Epic Games, UNICEF, and others. Giuga said that The Lego Group sets aside 25% of profits for its social impact efforts via the Lego Foundation.
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